About Us

Charming gold necklaces that rests perfectly toflatter the neckline

Heritage in every pieceAt Virani Jewelers, every piece of diamond jewelry comes with certification. A diamond certificate verifies each diamond’s specifications, including its colorgrade, carat weight, clarity grade and cut grade. The most well-known grading laboratories are:"

Our Founder

Virani Jewelers was founded in 1987 by lqbal Virani, one of the renowned pioneers to introduce 22K indian jewelry to the United States market. Virani's business developed from a jewelry wholesaler to a retail empire specializing in South Indian jewelry including everyday pieces to traditional Temple and Antique pieces. Today, the company maintains four elaborate retail locations and a fascinating diamond showroom.

In 2017, lqbal's son Aqib Virani successfully launched ViraniJewelers.com to expand their outreach, making their unique gold jewelry and bespoke services available to people throughout the continental US.

“ We are connoisseurs of fine jewelry, having the ability to curate collections that are artistic, classic, and timeless. ”

Our Culture

Through our products and services we are looking to educate and provide an insight on the magnitude of our culture. Through the unchanged names of our pieces such as Vaddanam, Tikka, Panja and Jhumki, our non-Indian clients receive an insight on their traditional uses for festivals, matrimony and life’s milestones.

With this practice, we ensure that the sacred traditional and cultural integrity of each jewelry piece remains.

“ Our vision at Virani is to be a modern and progressive depiction of Indian jewelry, without ever compromising its value and cultural significance. ”

Our Community

“ Aside from gold, our greatest investment to date is in education, but more specifically, creating opportunities of fair and equal education regardless of socioeconomic status or physical limitations. ”

Our philanthropic belief is to serve our community. As founding members of The Lokvishwas Virani's High School for the Deaf & Blind in Goa, South India, we work diligently to support the daily functions of the school both monetarily and in counsel. Our goal is to maintain a safe environment for our students to learn and grow, with adequate resources and equally dedicated educators.