Their move to their new Oaktree Road store is a testament to their growing influence in the Indian gold jewelry industry, catering to a diverse clientele with a deep appreciation for 22k gold and diamond jewelry. The store’s prime location in Iselin, New Jersey, not only allows them to provide a luxurious shopping experience to more customers but also further connects them with the rich South Asian heritage in the area. 

In fact, Virani Jewelers has recently been featured on PBS’s "Destination Oaktree Road", showcasing its significance as a cultural and commercial hub for the South Asian diaspora’s traditional gold jewelry needs. Virani Jewelers’ inclusion on this iconic street cements their role in this thriving community, offering customers access to exquisite, one-of-a-kind pieces of Indian gold and diamond jewelry that reflect both tradition and modern elegance. You can watch the PBS feature below to learn more about the history and charm of this bustling district. 

Click here to watch the documentary now.

Discover the Latest Jewelry Collections  

 Virani Jewelers is renowned for their extensive selection of luxurious 22k gold and diamond jewelry, making their flagship store a must-visit destination for anyone looking to invest in timeless pieces. Whether you're in search of a delicate gold necklace, a bold gold chain, or elegant bangles, the new flagship store offers an array of beautifully crafted options to suit any style or occasion.  

Gold Chains 

 If you’ve been thinking, “Where can I buy gold chains?", look no further than Virani Jewelers. The new flagship store boasts a wide range of gold chains, from Cuban Link chains, Figaro designs, to elegant and lightweight chains. Whether you're seeking a gold chain for daily wear or something more opulent for special occasions, Virani's collection has something for everyone. Each gold chain is meticulously crafted with high quality 22k gold, ensuring both durability and elegance.  

Gold Necklaces  

 For those looking for a bit more flair, Virani’s gold necklace collection is sure to impress. From simple gold pendant necklaces to elaborate statement necklaces, such as Lakshmi necklaces and Kasu designs adorned with diamonds and precious stones, the options are endless. These pieces of Indian gold jewelry make for perfect gifts or personal investments, adding a touch of luxury to any outfit and occasion.  

Gold Bangles  

Gold bangles are a staple in South Asian jewelry, and Virani Jewelers offers a stunning selection that honors this cultural tradition while incorporating modern design elements and gorgeous gemstones. Whether you prefer classic gold bangles or more intricate, diamond-embellished gold bangle designs, you’ll find a range of options to complement any look. Virani’s gold bangles are perfect for stacking or wearing individually, allowing for versatile styling.  

Why Choose Virani Jewelers 

When it comes to finding high-quality, authentic gold and diamond jewelry, Virani Jewelers stands out as a leader in the Indian jewelry industry. With over two decades of experience, the Virani brand has become synonymous with trust, craftsmanship, and luxury. Their new flagship store on Oaktree Road reflects their commitment to excellence, offering customers a personalized shopping experience where they can find exclusive gold and diamond jewelry designs and exceptional service. 

Visit the new Flagship Store Today 

Whether you’re searching for a timeless piece of gold jewelry, a diamond bridal jewelry set, or simply exploring the beauty of Indian jewelry craftsmanship, Virani Jewelers' new flagship store on Oaktree Road is the ideal destination. Visit the store at 1343 Oaktree Road, Iselin, NJ, 08830 to browse the extensive collection of one-of-a-kind gold and diamond jewelry, meet their expert jewelers, and discover the magic of Indian gold jewelry that transcends generations.  

written by Taylor Heron   

Digital Marketing Manager for Virani Jewelers   

For more information, call 888-7-VIRANI or stop by their new location in the heart of Edison, New Jersey.