Our Story

Through our products and services, we are looking to educate and provide insight into the magnitude of our culture. Through the unchanged names of our pieces such as Vaddanam, Tikka, Panja, and Jhumki, our non-Indian clients receive insight into their traditional uses for festivals, matrimony, and life’s milestones. With this practice, we ensure that the sacred traditional and cultural integrity of our fine Indian jewellery remains.

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Virani Jewelers is highly rated as one of the best places to purchase real gold Indian jewelry in Iselin, New Jersey. We specialize in authentic 22k gold Indian jewelry and bespoke engagement rings that celebrate the beauty and history of Indian jewelry design. Through our products and services, we are looking to educate and provide insight into the magnitude of Indian culture. The unchanged names of our pieces such as Vaddanam waist belts, Tikka headpieces, Panja hand jewelry, and Jhumki earrings allow our non-Indian clients to receive deeper insight into traditional uses of each of these pieces of Indian jewelry worn for festivals, matrimonial ceremonies, and other important life milestones within Indian culture. With this practice of using the traditional names of the Indian gold jewelry we have for sale, we ensure the sacred traditional and cultural integrity of our fine Indian jewelry remains intact. Our online catalog of Indian jewelry reflects many of the gold jewelry pieces we have available for purchase in-store. The Indian jewelry for sale online and in our mobile app can be shipped to all 50 states in the USA. The Virani online store, mobile app, and physical store locations each host a variety of traditional gold Indian jewelry and western style gold jewelry for every occasion. Whether you are a man or woman looking for the perfect Indian bridal jewelry, minimal gold jewelry for work and casual wear, or temple style Indian jewelry for festivals and cultural celebrations; you’ll be able to buy just the type of Indian gold jewelry pieces you need in our online store, mobile app, or at one of our locations in New Jersey, USA. Our gold jewelry experts are available to assist you with your purchase of our Indian gold jewelry virtually or in person. If you are looking for a place to purchase Indian gold jewelry by the gram, then look no further.